How StratoSTACK Can Help You Vol. 5

How StratoSTACK Can Help You Vol. 5

Volume 5…Computer science graduate Holly knows coding but needs more to launch an app…

Holly is insanely interested in autonomous vehicles. She’d read many articles in the late 2000’s about the technology and had worked on a project team with Google scientists when they brought their autonomous vehicles to Austin in late 2015. The project was near completion and Google had not discussed the topic of full-time employment with Holly. Her May 2016 graduation date is rapidly approaching and Holly doesn’t have a firm employment offer from any of her targeted companies.

As a soon-to-be graduate of the University of Texas at Austin (UT-Austin) with a Masters of Science Computer Science degree (MSCS), Holly seemed an ideal candidate for multiple organizations. However, during her many interviews she came across as too energetic and unstructured for some organizations work environments and too intelligent for the “frat-boy geek” startup factories in Austin. She’d taken the Myers Briggs personality test earlier in her scholastic career and discovered her ETSP (extroverted, thinking, sensing, and perceiving) personality ideally suited her for entrepreneurship. She decided to take the plunge and start a company.

While working on the project with Google, Holly came up with an idea for an app that would enable autonomous cars to maximize their hours in service per day while minimizing their expense for electric charging / fueling.

The app would enable the new autonomous vehicle charging / fueling retail outlets (previously gasoline stations) to market their services to the autonomous vehicle’s corporate owners, such as Uber, Lyft, Google, Apple, etc. The app would monitor all the corporation’s autonomous vehicles within a quarter mile radius of the app partner’s charging / fueling outlets and alert them of their need to charge / fuel their vehicles. The app would alert the vehicle’s corporate cloud of the partner’s current kilowatt per hour and per gallon prices. The app would provide estimated waiting times for charging / fueling and finally provide the outlet an opportunity for directing advertising to the passengers of the vehicle over the vehicle’s communication system. The advertisements might include items such as spacious clean washrooms, clothing and accessories, and a wide selection of food and drinks available for passengers while they wait for the vehicle to complete the charging / fueling process.

The corporation might consider providing the passenger an option, similar to surge pricing, of selecting a particular location based on the directed advertising, otherwise, the corporate cloud would automatically route the vehicle to a retail location based on the corporation’s set of metrics for maximizing profitability and minimizing expense.

Based on her work acquiring a Masters in Computer Science, Holly understood how to build the app but she was unsure which cloud platform was best suited for the development and deployment of the app. She also had minuscule knowledge of how to start a business and market a product. Her first thought was Google’s Cloud Platform since she had worked with the Google team in Austin. Google’s platform is certainly capable but Holly preferred working with someone local that’s big enough to meet her needs but small enough to care about her success as a new entrepreneur. She entered “cloud computing” + “Texas” in a search engine and the larger cloud competitors such as Amazon, Microsoft, and Google were listed but midway down the page was a Texas based company with an interesting name, StratoSTACK.

The name made Holly think of strategy and that’s what she needed now, a cloud platform and a strategy to take this idea and make it a reality. She was interested after she reviewed the case study about Riley’s architectural dreams being fulfilled by using the StratoSTACK App Artiste’ in developing an app. Holly was completely sold on StratoSTACK when she read it was based on the open source CloudStack platform and StratoSTACK provided video tutorials on marketing strategy and tactics, how to build a business plan, business law with links to legal resources, and methods for attracting investors.

Holly realized that the app might become obsolete when electric vehicles could be charged by the roadway during driving. What a strange thought but she had read how this technology was tested in the United Kingdom in 2015. The new charging roads proposed by the U.K. government will work kind of like a wireless phone charger using magnetic induction technology. Engineers will install wireless technology in test vehicles and place special equipment under the roads. Cables buried underneath the highway would generate electromagnetic fields that could be picked up by a receiver in the car and transformed into electric power. The system would include a communication system, so that the roads can detect that a car is coming and start the charging process.

Holly estimated the deployment of roadway charging technology would take several decades and knew her app would have time to grow and mature during the interim period. She couldn’t wait to start working with the StratoSTACK App Artiste’ development platform and deploy the app. She even had an innovative name picked out for the app, Maestro, the conductor of cloud charging / fueling services.

StratoSTACK is almost here……


Randall Smith – StratoSTACK Product Manager

Illustrations and Copy Edit: Jaime Baldwin- StratoSTACK Digital Media Specialist